A row of cars outside a glass-fronted dealership, illustrating a car dealer website design

Website design for car dealers

Car dealer website design for your stock

Car dealer website design for independent dealerships across the UK. Put your vehicles, your business and the details buyers need in one clear, easy-to-use website.

Compare website packages

A brochure stock showcase and a live stock feed are different scopes. Tell us which your dealership needs.

  • Showcase your stock
  • Designed for mobile
  • Clear enquiry routes

Fictional stock-search layout

Find your next car
All vehiclesUsed carsNearly new
MakeAny make
ModelAny model
Min priceAny price
Max priceAny price
Explore a sample

A clear view of your dealership, before they visit

Present your vehicles

Show your stock and the information buyers want before they visit.

Built for mobile

Readable pages and clear next steps on a phone or a desktop.

Make enquiries easier

Keep test-drive, phone and enquiry links close to the vehicles.

Plan ongoing care

Discuss updates, hosting and the support your site will need.

Sample website concepts

Car dealer website examples

Three fictional dealership concepts, created to show different ways to present vehicles and make an enquiry.

Get in touch
Elite Motors

Consider your next move

The next chapter is yours.

Explore a different way to present cars, the dealership and the road ahead.

Explore the collection
Illustrative concept photography for Elite Motors
Elite Motors
01The everyday collection
02Room for more
03Something different

The collection

A different reason to take the wheel.

Illustrative vehicle presentations exploring performance, design and the details of the drive.

Illustrative red performance car01

The performance profile

A sculpted exterior and an unmistakable presence. A starting point for a closer conversation.

Illustrative vehicles displayed on a forecourt02

A wider selection

Take a look at the collection setting and the different vehicles to consider.

Illustrative close-up of a vehicle exterior03

The design detail

Move beyond the first impression and look at the details of the presentation.

Illustrative concept photography for Elite Motors

A clear view of the details

A car is only part of the story.

Find the information, explore the choices and start the conversation about what comes next.

A strong first impression should lead to a useful conversation. The specification, the condition and the practical details all deserve attention before a decision. Start with what matters to you and the questions you want answered.

  • The details made easy to discuss
  • Time for a closer look
  • A clear next step before a visit
Return to the collection

The considered choice

More than the photograph.

A car deserves a closer look. Bring the details, your questions and the way you want to use it into the conversation.

01

Explore the collection

Browse the vehicle presentation and identify the details you would like to discuss.

Make an enquiry
02

Arrange a viewing

Ask about seeing a vehicle in person and the information to confirm before a visit.

Make an enquiry
03

Discuss your current car

Share the details of your existing vehicle if you want to include it in the conversation.

Make an enquiry

From first look to closer inspection

Find the right questions to ask.

Take the collection as your starting point, then discuss the information and arrangements you need.

  1. 01

    Choose a starting point

    Identify the vehicle presentation that interests you and what you would like to know.

  2. 02

    Talk through the details

    Ask about specification, condition and the information available for the vehicle.

  3. 03

    Plan a closer look

    Discuss viewing arrangements and the details to confirm before travelling.

A considered next step

Which detail caught your attention?

Tell us what you are looking for and what you would like to explore more closely.

Discuss this design

A fictional design example, not a client website or evidence of business results.

Fictional website concept · Consider your next move
Riverside Autos

For the way it feels

A DIFFERENT KIND OF DRIVE.

A considered collection. A closer look at the details. A new direction for your next car.

Enter the collection
Illustrative concept photography for Riverside Autos
01Performance collection
02The detail
03The experience

The lineup

Made to hold your attention.

A sample collection with bold photography and space for the detail behind each vehicle.

Illustrative red sports car01

Performance in profile

A distinctive shape with a presentation that invites a closer look.

Illustrative vehicle steering wheel and cabin02

Inside the drive

The controls, the materials and the details you notice from the driving seat.

Illustrative car dealer forecourt03

A different perspective

Step back and consider the collection as well as the individual vehicle.

Three gears. One clear beginning.

From the lineup to a plan.

Give your enquiry a useful starting point before discussing the next arrangements.

  1. 01

    Pick the presentation

    Tell us which vehicle interests you and the details that caught your eye.

  2. 02

    Ask the questions

    Discuss the information you need and the priorities behind your next car.

  3. 03

    Arrange the next look

    Confirm the practical details before planning a viewing.

Illustrative concept photography for Riverside Autos

For the love of the drive

Some choices are about more than the journey.

Take a closer look at the cars and the details that catch your eye.

The shape, the stance and the feeling of a well-considered cabin are part of the appeal. The practical questions matter too. Bring both sides of the decision together before arranging a closer look.

  • The first impression and the finer detail
  • A conversation about your priorities
  • Viewing arrangements discussed clearly
Explore the lineup

Look closer. Drive the conversation.

Put the details in pole position.

Start with the car that catches your eye, then give the specification and the viewing arrangements the same attention.

01

The vehicle detail

Discuss the presentation, equipment and the information you want to review.

Ask about the details
02

Your viewing

Talk about an in-person look and what needs confirming before the visit.

Ask about the details
03

The next conversation

Bring questions about your current car and your plans for the next one.

Ask about the details

Keep the conversation moving

What is next in your lineup?

Start with the car, the question or the detail you want to explore.

Discuss this design

A fictional design example, not a client website or evidence of business results.

Fictional website concept · For the way it feels
Northern Car Centre

Find what fits your everyday

Your plans. Your people. Your next car.

A clear view of the choices, the practical details and the dealership behind them.

Find your starting point
Illustrative concept photography for Northern Car Centre

Find what fits your everyday

Illustrative concept photography for Northern Car Centre
01Everyday journeys
02Space for the family
03A little more adventure

Take a look around

Different cars. Different possibilities.

Illustrative collection cards show how useful vehicle information and clear photography can sit together.

Illustrative car collection on a forecourt01

The everyday choice

Start with the space, the shape and the journeys you make most often.

Illustrative close-up of a car body02

The details that matter

Look at the presentation and make a list of the questions you want to ask.

Illustrative car interior and steering wheel03

From the driving seat

Consider the cabin and the features you would use every day.

For the journeys ahead

For whatever comes around the corner.

Think about the life your next car needs to fit, then explore the possibilities.

A car has to fit the life around it. The daily routine, the longer trip and the things you need to carry all belong in the conversation. Start there, then look at the vehicles and the details that might suit those needs.

  • Your everyday use comes first
  • Clear questions about each vehicle
  • A practical plan for a closer look
Browse the collection

A useful place to start

Your next car, with the details in view.

A clear conversation makes it easier to compare the things that matter to you.

01

Find your starting point

Think about the journeys, the space and the vehicle features that belong to your day.

Talk it through
02

Ask about a vehicle

Bring questions about the presentation and the information you would like to check.

Talk it through
03

Plan your visit

Discuss the vehicle you want to see and the arrangements before setting off.

Talk it through

One conversation at a time

From browsing to a closer look.

There is no need to have made every decision before asking about the collection.

  1. 01

    Tell us what you need

    Describe your usual journeys and what you would like from the next car.

  2. 02

    Compare the details

    Ask about the vehicles that interest you and the information available.

  3. 03

    Make a plan to view

    Agree which vehicle you want to see and confirm the visit arrangements.

Your next journey starts with a question

What are you looking for?

Tell us about the car you have in mind and the way you want to use it.

Discuss this design

A fictional design example, not a client website or evidence of business results.

Fictional website concept · Find what fits your everyday

Design concept · Elite Motors

Elite Motors
Elite MotorsDiscuss this design

Fictional website concept

Consider your next move

The next chapter is yours.

Explore a different way to present cars, the dealership and the road ahead.

Explore the collection
Illustrative concept photography for Elite Motors
Elite Motors
01The everyday collection
02Room for more
03Something different

The collection

A different reason to take the wheel.

Illustrative vehicle presentations exploring performance, design and the details of the drive.

Illustrative red performance car01

The performance profile

A sculpted exterior and an unmistakable presence. A starting point for a closer conversation.

Illustrative vehicles displayed on a forecourt02

A wider selection

Take a look at the collection setting and the different vehicles to consider.

Illustrative close-up of a vehicle exterior03

The design detail

Move beyond the first impression and look at the details of the presentation.

Illustrative concept photography for Elite Motors

A clear view of the details

A car is only part of the story.

Find the information, explore the choices and start the conversation about what comes next.

A strong first impression should lead to a useful conversation. The specification, the condition and the practical details all deserve attention before a decision. Start with what matters to you and the questions you want answered.

  • The details made easy to discuss
  • Time for a closer look
  • A clear next step before a visit
Return to the collection

The considered choice

More than the photograph.

A car deserves a closer look. Bring the details, your questions and the way you want to use it into the conversation.

01

Explore the collection

Browse the vehicle presentation and identify the details you would like to discuss.

Make an enquiry
02

Arrange a viewing

Ask about seeing a vehicle in person and the information to confirm before a visit.

Make an enquiry
03

Discuss your current car

Share the details of your existing vehicle if you want to include it in the conversation.

Make an enquiry

From first look to closer inspection

Find the right questions to ask.

Take the collection as your starting point, then discuss the information and arrangements you need.

  1. 01

    Choose a starting point

    Identify the vehicle presentation that interests you and what you would like to know.

  2. 02

    Talk through the details

    Ask about specification, condition and the information available for the vehicle.

  3. 03

    Plan a closer look

    Discuss viewing arrangements and the details to confirm before travelling.

A considered next step

Which detail caught your attention?

Tell us what you are looking for and what you would like to explore more closely.

Discuss this design

A fictional design example, not a client website or evidence of business results.

A fictional design example, not a client website or evidence of business results.

Discuss this design

Design concept · Riverside Autos

Riverside Autos
Riverside AutosDiscuss this design

Fictional website concept

For the way it feels

A DIFFERENT KIND OF DRIVE.

A considered collection. A closer look at the details. A new direction for your next car.

Enter the collection
Illustrative concept photography for Riverside Autos
01Performance collection
02The detail
03The experience

The lineup

Made to hold your attention.

A sample collection with bold photography and space for the detail behind each vehicle.

Illustrative red sports car01

Performance in profile

A distinctive shape with a presentation that invites a closer look.

Illustrative vehicle steering wheel and cabin02

Inside the drive

The controls, the materials and the details you notice from the driving seat.

Illustrative car dealer forecourt03

A different perspective

Step back and consider the collection as well as the individual vehicle.

Three gears. One clear beginning.

From the lineup to a plan.

Give your enquiry a useful starting point before discussing the next arrangements.

  1. 01

    Pick the presentation

    Tell us which vehicle interests you and the details that caught your eye.

  2. 02

    Ask the questions

    Discuss the information you need and the priorities behind your next car.

  3. 03

    Arrange the next look

    Confirm the practical details before planning a viewing.

Illustrative concept photography for Riverside Autos

For the love of the drive

Some choices are about more than the journey.

Take a closer look at the cars and the details that catch your eye.

The shape, the stance and the feeling of a well-considered cabin are part of the appeal. The practical questions matter too. Bring both sides of the decision together before arranging a closer look.

  • The first impression and the finer detail
  • A conversation about your priorities
  • Viewing arrangements discussed clearly
Explore the lineup

Look closer. Drive the conversation.

Put the details in pole position.

Start with the car that catches your eye, then give the specification and the viewing arrangements the same attention.

01

The vehicle detail

Discuss the presentation, equipment and the information you want to review.

Ask about the details
02

Your viewing

Talk about an in-person look and what needs confirming before the visit.

Ask about the details
03

The next conversation

Bring questions about your current car and your plans for the next one.

Ask about the details

Keep the conversation moving

What is next in your lineup?

Start with the car, the question or the detail you want to explore.

Discuss this design

A fictional design example, not a client website or evidence of business results.

A fictional design example, not a client website or evidence of business results.

Discuss this design

Design concept · Northern Car Centre

Northern Car Centre
Northern Car CentreDiscuss this design

Fictional website concept

Find what fits your everyday

Your plans. Your people. Your next car.

A clear view of the choices, the practical details and the dealership behind them.

Find your starting point
Illustrative concept photography for Northern Car Centre

Find what fits your everyday

Illustrative concept photography for Northern Car Centre
01Everyday journeys
02Space for the family
03A little more adventure

Take a look around

Different cars. Different possibilities.

Illustrative collection cards show how useful vehicle information and clear photography can sit together.

Illustrative car collection on a forecourt01

The everyday choice

Start with the space, the shape and the journeys you make most often.

Illustrative close-up of a car body02

The details that matter

Look at the presentation and make a list of the questions you want to ask.

Illustrative car interior and steering wheel03

From the driving seat

Consider the cabin and the features you would use every day.

For the journeys ahead

For whatever comes around the corner.

Think about the life your next car needs to fit, then explore the possibilities.

A car has to fit the life around it. The daily routine, the longer trip and the things you need to carry all belong in the conversation. Start there, then look at the vehicles and the details that might suit those needs.

  • Your everyday use comes first
  • Clear questions about each vehicle
  • A practical plan for a closer look
Browse the collection

A useful place to start

Your next car, with the details in view.

A clear conversation makes it easier to compare the things that matter to you.

01

Find your starting point

Think about the journeys, the space and the vehicle features that belong to your day.

Talk it through
02

Ask about a vehicle

Bring questions about the presentation and the information you would like to check.

Talk it through
03

Plan your visit

Discuss the vehicle you want to see and the arrangements before setting off.

Talk it through

One conversation at a time

From browsing to a closer look.

There is no need to have made every decision before asking about the collection.

  1. 01

    Tell us what you need

    Describe your usual journeys and what you would like from the next car.

  2. 02

    Compare the details

    Ask about the vehicles that interest you and the information available.

  3. 03

    Make a plan to view

    Agree which vehicle you want to see and confirm the visit arrangements.

Your next journey starts with a question

What are you looking for?

Tell us about the car you have in mind and the way you want to use it.

Discuss this design

A fictional design example, not a client website or evidence of business results.

A fictional design example, not a client website or evidence of business results.

Discuss this design

How it works

A simple process to get your dealership online

From the first conversation to a website you can review before launch.

  1. 01

    Tell us about your dealership

    Share your stock, your goals and the features you need.

  2. 02

    We plan and design

    A clear website built around your dealership and its customers.

  3. 03

    You review and refine

    Review the pages and agree the changes before launch.

  4. 04

    Your website goes live

    Once approved, the site is prepared for its public launch.

Close-up of a modern car steering wheel

The essentials

The essentials for your dealership website

Give buyers a clear view of your stock, your business and how to get in touch.

Get a quote
  • Vehicle and service information
  • Enquiry and test-drive links
  • Part-exchange enquiry routes
  • Finance information you supply
  • Mobile-first page layouts
  • Titles and search foundations
  • Hosting and ongoing care options

A clear view of your dealership, before they visit

Our approach

A dealership website should make your vehicles easy to explore and your business easy to contact.

Built around your businessUseful information. A clear next step.

Your website, your choice

Car dealer website packages, with stock scope agreed

Choose a starting structure for your dealership presentation. We check how stock is managed before quoting anything that depends on a feed or dealer platform.

The listed figures include VAT and are starting prices. Your dealership receives a written fixed price covering the agreed presentation and enquiry features before work starts.

Starter

From £295

A one-page dealership introduction with a clear way for buyers to make contact.

  • Business and vehicle-showcase information, approved reviews and contact together
  • Phone-first layout, tap-to-call and a stored enquiry form with email delivery
  • Your approved photographs, dealership details and genuine credentials
Quote my dealership website

Essentials

From £595

More room to introduce the dealership and explain how a viewing or enquiry works.

  • Up to five pages for dealership information, agreed showcases, reviews and contact
  • Starter features with a more detailed buyer journey
  • Mobile layouts and page structure prepared around the agreed stock presentation
Quote my dealership website

Business

From £995

A fuller dealership website for several services and more substantial business information.

  • Everything in Essentials, plus pages for the dealership services in your brief
  • Galleries, genuine location information and approved project material where relevant
  • Managed hosting and website care included throughout year one
Quote my dealership website
The website belongs to you
The dealership owns its website, domain and supplied content. Access to a third-party stock or finance provider remains subject to that provider's arrangements.
Fully managed hosting
Our fully managed hosting is £15 monthly or £150 annually. Updating vehicle descriptions or marking stock as sold is content work, separate from hosting.
Content changes and care
Website care is £25 per month for minor changes, maintenance, security checks, weekly backups and monitoring. Live stock connections and larger inventory changes need a separate agreement.

These are website-build packages. Automatic stock feeds, DMS connections, finance calculators, reservations and payment systems require their own confirmed scope. The stock search above is a fictional presentation example.

A few useful answers

Car dealer website questions

Stock presentation, enquiries and what belongs in a dealership website brief.

Have a different question? Email us

How much does a car dealer website cost to design?

Car dealer website packages start at £295, £595 and £995 for Starter, Essentials and Business. The fixed quote is confirmed in writing after the stock and enquiry scope is agreed. Business covers first-year hosting and care; automatic feeds, DMS and finance integrations are separate requirements.

Does this car dealer website design include a live stock feed?

A live stock feed needs to be scoped separately with your current system or feed provider. The sample stock layouts demonstrate presentation rather than a working inventory connection. Share the provider details and required update process before assuming that automatic vehicle uploads are included.

What should an independent dealership website show buyers?

Show the vehicles or stock information you want to present, genuine business details and a clear route to enquire. Buyers also need to understand where the dealership is and how viewing or contact works. Only include warranties, finance or other services your business actually offers and can describe accurately.

Can a dealership website include finance or part-exchange enquiries?

Those enquiry routes can be discussed as part of the website brief. A link or agreed enquiry form is different from a finance calculator, application system or third-party integration. The dealership supplies and approves the information, while any specialist functions need their own confirmed requirements.

Is a car dealer website template suitable for my stock?

A template may provide a useful starting layout, but check it against your actual vehicle photographs, descriptions and contact process. A design that works for three sample cars may need different treatment for your business. Compare the mobile experience and stock-update arrangements as well as the desktop appearance.

Where can I see used car dealership website examples?

The dealership concepts on this page show fictional stock showcases and enquiry routes. You can open them to compare the mobile layouts as well as the desktop presentation. They are design examples, not operating dealerships or evidence of vehicle sales.

Who owns the dealer website, and how are stock changes charged?

The dealership owns the site, domain and content. Stock-content changes are separate from hosting, with minor amendments available through the £25 monthly care plan. Fully managed hosting costs £15 monthly or £150 annually. Automatic stock updates depend on a separately scoped connection.

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